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	<title>Bjoern Weidlich</title>
	<link>http://bjoernw.com</link>
	<description></description>
	<lastBuildDate>Tue, 16 Mar 2010 00:49:31 +0000</lastBuildDate>
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		<title>SMS Marketing &#8211; Instant business idea for students</title>
		<description><![CDATA[
			
				
			
		

Text messages are still hot. Unlimited text messaging plans are more common than ever before and the cost of sending messages has gone down. I use tatango.com to manage a list of students that want to hear about happenings on campus. The challenge here is to get students to give up their cell-phone numbers. What [...]]]></description>
		<link>http://bjoernw.com/2010/03/sms-marketing-instant-business-idea-for-students/</link>
			</item>
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		<title>Offline marketing that reaches college students</title>
		<description><![CDATA[
			
				
			
		

Stop focusing solely on online marketing. It is true that our generation spends a lot of time online but from time to time we do leave our dorm rooms. When we do we attend events, go to bars, house parties, clubs, etc. On-campus events are the least utilized but extremely effective marketing opportunities that exist [...]]]></description>
		<link>http://bjoernw.com/2010/03/offline-marketing-that-reaches-college-students/</link>
			</item>
	<item>
		<title>The problem with Facebook Advertising</title>
		<description><![CDATA[
			
				
			
		
I have not yet seen one relevant Facebook ad that seemed worthy of a  click. The main problem is that applications like Mafia Wars have  flooded profile pages with spammy, irrelevant ads. There is a lack of  trust toward ads that will be difficult to gain back. The only ads that  [...]]]></description>
		<link>http://bjoernw.com/2010/03/the-problem-with-facebook-advertising/</link>
			</item>
	<item>
		<title>The ROI of Social Media</title>
		<description><![CDATA[
			
				
			
		

]]></description>
		<link>http://bjoernw.com/2010/03/the-roi-of-social-media/</link>
			</item>
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		<title>Micro-Sponsorship</title>
		<description><![CDATA[
			
				
			
		

How can GoDaddy be sure that the money they spend on  sponsorships creates a return on investment? I&#8217;ve been struggling with  this question for a while because I find the idea of sponsorship  fascinating. Let&#8217;s take Diggnation, a popular technology podcast, as an  example. GoDaddy has been a sponsor for years [...]]]></description>
		<link>http://bjoernw.com/2010/03/micro-sponsorship/</link>
			</item>
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		<title>Lessons learned from marketing to college students</title>
		<description><![CDATA[
			
				
			
		
It still amazes me after three years of running a student  organization and doing on-campus marketing for the entrepreneurship  program how difficult it is to get students&#8217; attention. Here are some  things I&#8217;ve learned about college students:
Free food
Generally free food will guarantee at least a small crowd but these  people will [...]]]></description>
		<link>http://bjoernw.com/2010/03/lessons-learned-from-marketing-to-college-students/</link>
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		<title>Interaction on .edu sites</title>
		<description><![CDATA[
			
				
			
		
I started doing pro-bono consulting for my university a couple of months ago to help with social media marketing. In the process I have learned a lot about how some colleges think about marketing. The lack of online marketing budgets is astonishing. I can&#8217;t think of any other industry where a potential sale is worth [...]]]></description>
		<link>http://bjoernw.com/2010/03/interaction-on-edu-sites/</link>
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