Comments on: The problem with Facebook Advertising http://bjoernw.com/2010/03/the-problem-with-facebook-advertising/ Tue, 17 Apr 2012 14:10:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: MrColes http://bjoernw.com/2010/03/the-problem-with-facebook-advertising/comment-page-1/#comment-11 MrColes Mon, 19 Apr 2010 07:53:58 +0000 http://bjoernw.com/?p=12#comment-11 Facebook ads are always a bit awkward, since facebook users have no intention of buying stuff while they’re on fb. A quote from Chris Dixon, “Facebook is like a Starbucks where everyone hangs out for hours but almost never buys anything.” This is why they can have the same traffic as google, but way less revenue (since google targets ads to people who have the intent to spend money).<br><br>One trick that seems like it could increase conversions of fb ads is to appear to be part of an fb user’s small community. For example, there was an ad for teeth whitening in NYC with a unique variation depending on what university you attended, saying something like, “Did you go to FOO? Get an X% discount on BAR!” It gives off the impression that an alumnus from that university was giving out these discounts. Facebook ads are always a bit awkward, since facebook users have no intention of buying stuff while they’re on fb. A quote from Chris Dixon, “Facebook is like a Starbucks where everyone hangs out for hours but almost never buys anything.” This is why they can have the same traffic as google, but way less revenue (since google targets ads to people who have the intent to spend money).

One trick that seems like it could increase conversions of fb ads is to appear to be part of an fb user’s small community. For example, there was an ad for teeth whitening in NYC with a unique variation depending on what university you attended, saying something like, “Did you go to FOO? Get an X% discount on BAR!” It gives off the impression that an alumnus from that university was giving out these discounts.

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