Interaction on .edu sites
I started doing pro-bono consulting for my university a couple of months ago to help with social media marketing. In the process I have learned a lot about how some colleges think about marketing. The lack of online marketing budgets is astonishing. I can’t think of any other industry where a potential sale is worth hundreds of thousands of dollars in tuition plus possible donations in the future and in comparison close to no money is spent marketing to students online. High school students and parents are shopping for colleges online and why shouldn’t they expect the same treatment from college sites that they get from online retailers? What I started working on is a “customer service” section of the Web site that consists of a U-stream live stream + chat linked to a button on the front page that only goes live when someone is on camera. Imagine doing college shopping and being able to talk to a student at a college who is sitting in his/her dorm room ready to chat with you. I can’t believe no college is doing this…
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I'm Bjoern Weidlich a graduate student working on his MBA in marketing while finishing his BA in Economics. I help small businesses establish and manage an online presence. When don't do consulting or run the marketing efforts for academic programs I intern with some of the brightest marketing minds in the industry, i.e. 